New Roots. New Routes. Symbol

New Roots / New Routes

A Virtual Family Business Conference

Thank you all for attending New Roots/New Routes on May 25th, 2021.

2021 Recap

Thank you for attending New Roots/New Routes

143 community members attended the New Roots/New Routes virtual family business conference on May 25th. Chat rooms and sessions were filled with vibrant discussions and insights.

If you missed the day or want to know more about the sessions you weren’t able to attend, read our event recap for a summary of key takeaways. Or watch recorded session available on YouTube and below.

Here's one quote we loved

“Culture drives productivity. Never give up your identity for a dollar.”
— Barulich Family Member,
BiRite Foodservice

Watch 2021 New Roots/New Routes on YouTube

Select conversations from the day are available online! Watch for invaluable family business insights from expert speakers.

Welcome Remarks

Representatives of USF set the tone for a day of learning in community.

Charting New Territory

A conversation with young entrepreneurs—the next generation of family business ownership coming into their own.

Employee Ownership

Enjoy a lively conversation with Slice of Life founder Kirk Vartan about the advantages and challenges of worker-owned cooperatives as a business continuity option.

Celebration: Family Business Continuity

The daughters of Dorothy King, owner of Everett & Jones BBQ, celebrate their mother’s legacy, share her success stories and discuss how they plan to steward the business for the next generation.

Sidewalk Stories

Hear from a diverse array of businesses that anchor the Fillmore and Haight communities in San Francisco, California as they share intimate details about their journeys through the pandemic.

50 Years in Business

Meet the owners of BiRite Foodservice, and learn how their company has managed to thrive through three generations of family ownership.

Awards Reception & Guided Wine Tasting

Join us in celebrating Mendel’s and Miyako Old Fashioned Ice Cream, our 2021 Gellert Award winners! And enjoy an interactive wine tasting with Paula Harrel of P. Harrell Wines.
Past Award Receptions

2019 Annual Gellert Awards Reception Photos

2018 Annual Gellert Awards Reception Photos


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