New Roots / New Routes

Family Business & Small BUSINESS Conference

May 6, 2025

2025 Events

Join us at our New Roots, New Routes Conference and Annual Awards Reception

The New Roots, New Routes Conference will take place on May 6, 2025, from 12:00 pm to 5:00 pm at the USF Hilltop Campus, 2820 Turk Street. The following evening, on May 7, 2025, the Gellert Family Business Awards Reception will be held at the Handlery Room (LM100), 2800 Turk Street from 5:30 pm to 7:30 pm. Find our registration links below and join us as we celebrate and recognize outstanding businesses in our community. Stay tuned—this year’s awardees will be announced soon!

Register for both events today!

Gellert Family Business'

New Roots, New Routes Conference

Tuesday, May 6th, 12:00pm - 5:00pm

USF Hilltop Campus - 2820 Turk Street

Gellert Family Business'

Annual Gellert Family Business Awards Reception

Wednesday, May 7th, 5:30 pm to 7:00 pm

Handlery Room (LM100) - 2800 Turk Street

Sponsor

Become a sponsor

We invite you to become an integral part of award reception.

Sponsorship includes

Verbal recognition as an event sponsor during the reception
Name/logo placement and recognition on all event materials
USF President’s ambassador – Giving Society Membership recognition (supporter/contributor levels only)
Gellert Family Business Center Institutional Membership (Center banner listing)(supporter/contributor levels only)
Gellert Family Business Center Affiliate Membership (advocate level)
Tax deductibility

Sponsorship levels

Sponsor

Become a sponsor

We invite you to become an integral part of the award reception.

Sponsorship includes

Gold – $7,500

Recognition on the conference website, during event and link to organization’s
website
Recognition in thank you email to participants
Conference workshop/display table available onsite for materials (if desired)
Logo in follow-on publications/monthly newsletter
Logo displayed on on-stage backdrop
Invitation to private dinner following conference

Silver – $5000

Recognition on the conference website, during event and link to organization’s
website
Recognition in thank you email to participants
Conference workshop/display table available onsite for materials (if desired)
Recognition in follow-on publications/monthly newsletter
Invitation to private dinner following conference

Bronze – $2500

Recognition on the conference website, during event and link to organization’s
website
Recognition in thank you email to participants
Display table available onsite for materials (if desired)
Recognition in follow-on publications/monthly newsletter

Benefactor – $1000

Recognition on the conference website, during event and link to organization’s website
Recognition in thank you email to participants
Recognition in any follow-on publications

Donate
• For those who cannot attend, please consider making a donation!

All sponsorships will have Name/Logo placement and recognition on event materials. Sponsorships submitted after April 29th will not be included on print materials but will be verbally recognized.

2023 Recap

New Roots / New Routes May 2023

Thank you for attending our biennual New Roots/New Routes conference in May 2023. USF’s Gellert Family Business Center was joined by City College of San Francisco’s Center for Entrepreneurship & Innovation and Renaissance Entrepreneurship Center for a wonderful event.

Congratulations to the 2023 Gellert Family Business Award Winners, Ace Mailing, Cumaica Café, and Sweet Joanna’s Café for exemplifying the best of San Francisco family business.

This year we are proud to partner with

Thank you to our SUPPORTER sponsors:
BiRite Foodservice Distributors
First Bank
Rogelio Kindelan Nordet
Monika Hudson Bowens

Sponsor

Become a sponsor of New Roots/New Routes

We invite you to become an integral part of our conference and award reception.

Sponsorship includes

Verbal recognition as an event sponsor during the reception
Name/logo placement and recognition on all event materials
USF President’s ambassador – Giving Society Membership recognition (supporter/contributor levels only)
Gellert Family Business Center Institutional Membership (Center banner listing)(supporter/contributor levels only)
Gellert Family Business Center Affiliate Membership (advocate level)
Tax deductibility

Sponsorship levels

2021 Recap

Thank you for attending New Roots/New Routes

143 community members attended the New Roots/New Routes virtual family business conference on May 25th. Chat rooms and sessions were filled with vibrant discussions and insights.

If you missed the day or want to know more about the sessions you weren’t able to attend, read our event recap for a summary of key takeaways. Or watch recorded session available on YouTube and below.

Here's one quote we loved

“Culture drives productivity. Never give up your identity for a dollar.”

— Barulich Family Member,
BiRite Foodservice

YouTube

Watch 2021 New Roots/New Routes on YouTube

Select conversations from the day are available online! Watch for invaluable family business insights from expert speakers.

Welcome Remarks

Representatives of USF set the tone for a day of learning in community.

Charting New Territory

A conversation with young entrepreneurs—the next generation of family business ownership coming into their own.

Employee Ownership

Enjoy a lively conversation with Slice of Life founder Kirk Vartan about the advantages and challenges of worker-owned cooperatives as a business continuity option.

Celebration: Family Business Continuity

The daughters of Dorothy King, owner of Everett & Jones BBQ, celebrate their mother’s legacy, share her success stories and discuss how they plan to steward the business for the next generation.

Sidewalk Stories

Hear from a diverse array of businesses that anchor the Fillmore and Haight communities in San Francisco, California as they share intimate details about their journeys through the pandemic.

50 Years in Business

Meet the owners of BiRite Foodservice, and learn how their company has managed to thrive through three generations of family ownership.

Awards Reception & Guided Wine Tasting

Join us in celebrating Mendel’s and Miyako Old Fashioned Ice Cream, our 2021 Gellert Award winners! And enjoy an interactive wine tasting with Paula Harrel of P. Harrell Wines.

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