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New Roots/New Routes

Family Business & Small Business Conference

May 6, 2025

Join us at our New Roots, New Routes Conference and Annual Awards Reception

The New Roots, New Routes Conference will take place on May 6, 2025, from 12:00 pm to 5:00 pm at the USF Hilltop Campus, 2820 Turk Street. The following evening, on May 7, 2025, the Gellert Family Business Awards Reception will be held at the Handlery Room (LM100), 2800 Turk Street from 5:30 pm to 7:30 pm. Find our registration links below and join us as we celebrate and recognize outstanding businesses in our community. Stay tuned—this year’s awardees will be announced soon!

Accepting Applications

Designed for emerging family business members looking to transition successfully into leadership roles within their firms.

Rent Relief Grant Pilot Program

Businesses can get up to $35,000 to pay unpaid rent debt that was accrued between March 2020 and September 2021. Click the link below to see if your business is eligible to apply.

Application Deadline April 1, 2022

Join us on May 7, 2024 for our Hospitality/Food Symposium and our Gala celebrating the USF Gellert Family Business Center’s 25th Anniversary. Register to attend or become a sponsor.

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Exclusive Resources & Community Networking

As a member of the Gellert Family Business Center, you’ll have access to exclusive resources like webinars, detailed business guides, unique offers from our partners, access to special events, and more.

Our latest resources

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How do I manage unproductive family members who are in the business?

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A Beginner’s Mind – Doing the Impossible!

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Strategies for The Family-Owned Business: Connections, Collaboration and Cooperation

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We recognize excellence.

The Gellert Family Business Center recognizes two family-owned businesses every year, provides support and resources to strengthen their operations and promotes these businesses throughout the Bay Area.

Congratulations to the 2024 Gellert Family Business Award Winners, Tin Wah Noodle Company and Barrios Painting for exemplifying the best of San Francisco family business.

Nominate a Family Business

Each year the Gellert Family Business Center recognizes two family-owned businesses for their innovation, inspiring work, and impact on their community. Nominate your favorite Bay Area family businesses for consideration and help them get the recognition they deserve.

“This recognition means so much to me as a small, family and woman-owned business. Keeping these types of businesses alive is an essential part of having a diverse, eclectic city, such as San Francisco. Kudos to USF for fostering their students to take on new adventures in family businesses!”

"It's a very big honor and pleasure to receive this award from the USF Gellert family. This will motivate us to proceed further and carry on for the community, who we love."

"I am very thankful to be associated with the Gellert Family Business Resource Center, an important resource for small family-owned businesses in the SF Bay Area. I have had the opportunity to nominate several small businesses for their awards and have also received referrals to my consulting practice from the Center."

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