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New Roots / New Routes

Family Business & Small BUSINESS Conference
May 2027
2027 Events

Stay tuned for our next New Roots / New Routes Conference

The New Roots / New Routes Conference will take place in May 2027.  Stay tuned—we will still have awardees this year!
Read more about our Awardees.

Join us for our New Roots / New Routes Conference and Annual Awards Reception

The New Roots / New Routes Conference will take place on May 6, 2025, from 12:00 pm to 5:00 pm at the USF Hilltop Campus, 2820 Turk Street. The following evening, on May 7, 2025, the Gellert Family Business Awards Reception will be held at the Handlery Room (LM100), 2800 Turk Street from 5:30 pm to 7:30 pm. Find our registration links below and join us as we celebrate and recognize outstanding businesses in our community.  Stay tuned—this year’s awardees will be announced soon!

Register for both events today!

Gellert Family Business'

New Roots / New Routes Conference

Tuesday, May 6th, 12:00pm - 5:00pm
USF Hilltop Campus - 2820 Turk Street
Gellert Family Business'

Annual Gellert Family Business Awards Reception

Wednesday, May 7th, 5:30 pm to 7:00 pm
Handlery Room (LM100) - 2800 Turk Street
Thank you to our 2025 Sponsors!
Jerry Becerra, Gellert Advisory Board Member
Thank you to our 2025 Supporters!
Sponsor

Become a sponsor

We invite you to become an integral part of award reception.
Sponsorship includes
  • Verbal recognition as an event sponsor during the reception
  • Name/logo placement and recognition on all event materials
  • USF President’s ambassador – Giving Society Membership recognition (supporter/contributor levels only)
  • Gellert Family Business Center Institutional Membership (Center banner listing)(supporter/contributor levels only)
  • Gellert Family Business Center Affiliate Membership (advocate level)
  • Tax deductibility
Sponsor

Become a sponsor

We invite you to become an integral part of the award reception.
Sponsorship includes

Gold – $7,500

  • Recognition on the conference website, during event and link to organization’s
    website
  • Recognition in thank you email to participants
  • Conference workshop/display table available onsite for materials (if desired)
  • Logo in follow-on publications/monthly newsletter
  • Logo displayed on on-stage backdrop
  • Invitation to private dinner following conference

Silver – $5000

  • Recognition on the conference website, during event and link to organization’s
    website
  • Recognition in thank you email to participants
  • Conference workshop/display table available onsite for materials (if desired)
  • Recognition in follow-on publications/monthly newsletter
  • Invitation to private dinner following conference

Bronze – $2500

  • Recognition on the conference website, during event and link to organization’s
    website
  • Recognition in thank you email to participants
  • Display table available onsite for materials (if desired)
  • Recognition in follow-on publications/monthly newsletter
Benefactor – $1000
  • Recognition on the conference website, during event and link to organization’s website
  • Recognition in thank you email to participants
  • Recognition in any follow-on publications

Donate
• For those who cannot attend, please consider  making a donation!

All sponsorships will have Name/Logo placement and recognition on event materials. Sponsorships submitted after April 29th will not be included on print materials but will be verbally recognized.
Gellert Family Business Award 2026 Winners
Congratulations to the 2023 Gellert Family Business Award Winners, Ace Mailing, Cumaica Café, and Sweet Joanna’s Café for exemplifying the best of San Francisco family business.

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